Pricing
Start with missed-call recovery. Upgrade when you want more automation.
PennyReply plans are built for service businesses that lose revenue when leads wait. Basic includes Penny for website AI chat and missed-call text back. Growth and Pro add booking, follow-ups, payments, voice, and deeper workflows as your volume grows.
Safe rollout, real lead recovery
Every paid plan uses approved business rules, confidence checks, and owner handoff controls before automation touches real customer conversations.
Basic
Recover missed opportunities
$149/mo
Revenue recovery plan for small businesses that miss calls or website leads.
- Website AI chat
- Missed-call text back
- Lead capture
- FAQ and business info answers
500
SMS/month
250
AI conversations/month
1
Phone numbers
1
Locations
One-Time Setup & Automation Buildout: $249 required
Start with PennyGrowth
Book and follow up automatically
$249/mo
For businesses that want booking, follow-up, review, and lead qualification automation.
- Everything in Basic
- Calendar booking
- Automated follow-ups
- Review requests
1,500
SMS/month
800
AI conversations/month
2
Phone numbers
2
Locations
One-Time Setup & Automation Buildout: $249 required
Start with PennyPro
Run heavier automation
$399/mo
For businesses that rely heavily on calls, bookings, payments, and automation.
- Everything in Growth
- Payments and deposits
- Advanced workflows
- CRM and pipeline features
3,500
SMS/month
1,800
AI conversations/month
5
Phone numbers
5
Locations
One-Time Setup & Automation Buildout: $249 required
Start with PennyScale
Custom volumeFor multi-location or high-volume businesses that need custom limits and integrations. Includes multiple locations, custom integrations, higher usage, white-glove setup, and priority support.
From $599/mo
Contact salesBasic recovers missed leads
Basic includes missed-call text back so Penny can help recover leads automatically when you miss a call.
Setup is handled
One-Time Setup & Automation Buildout covers business setup, services, FAQs, hours, booking rules, calendar, phone, SMS, widget setup, and bot testing before launch.
Usage stays fair
Usage limits help keep pricing fair. Higher-volume businesses can upgrade anytime.
Plan comparison
The main differences at a glance.
Every plan includes the controlled AI foundation: approved business knowledge, confidence checks, conversation records, and human handoff rules.
| Feature | Basic | Growth | Pro | Scale |
|---|---|---|---|---|
| Website AI chat | Included | Included | Included | Included |
| Missed-call text back | Included | Included | Included | Included |
| Calendar booking | Not included | Included | Included | Included |
| Follow-ups | Not included | Included | Included | Included |
| Review requests | Not included | Included | Included | Included |
| Payments / deposits | Not included | Not included | Included | Included |
| Advanced workflows | Not included | Not included | Included | Included |
| Custom integrations | Not included | Not included | Not included | Included |