Capture
Respond while the homeowner is looking for help
Website chats and missed calls become active leads with property location, issue type, urgency, and contact details attached.
PennyReply for roofing companies
Turn urgent roof inquiries into inspection-ready leads.
Penny captures leak timing, property details, storm context, service area, and photos, then schedules approved inspections without making structural or insurance promises.
Example roofing inquiry
Illustrative workflow · configured per business
roof leaking after storm can someone look tomorrow
I can help request an inspection. What ZIP code is the property in, where are you seeing water, and is it safe to remain in the affected area? I’ll check the inspection windows this roofing company has approved.
Safety-sensitive and uncertain requests stay with your team.
The workflow
From first message to a useful next step.
Prepare
Collect inspection context
Penny asks approved questions about leaks, roof age, storm timing, property type, and available photos without diagnosing damage.
Schedule
Offer real inspection windows
Eligible inspections use configured availability. Dangerous conditions, repairs, and insurance questions are escalated to a person.
What Penny learns from you
Penny uses the information stored and approved in that business's workspace.
- Roofing and exterior services offered
- Inspection fees and service areas
- Storm-response and emergency hours
- Property types the team serves
- Inspection availability and notice rules
- Financing and payment links approved by the business
What stays with a person
Handoff rules keep judgment calls from becoming confident-sounding guesses.
- Active hazards, structural concerns, or unsafe conditions
- Insurance coverage, claim strategy, or legal questions
- Repair and replacement estimates before inspection
- Warranty disputes, complaints, or refunds
Questions from roofing teams.
Can Penny estimate a roof replacement?
Penny can share approved starting information, but property-specific repair and replacement estimates require the business's inspection and review.
Can customers upload photos?
When media upload is enabled, photos can be attached to the lead for the roofing team. Penny does not treat an image as a structural diagnosis.
Will Penny answer insurance questions?
It can share the roofing company's approved process, but coverage, claim, and legal questions are routed to a qualified person.